When Leaders Start With Why

I recently finished reading Start With Why – How Great Leaders Inspire Everyone To Take Action by Simon Sinek. The book is a must read for any product management leader, senior contributor or executive. Why?

“In studying the leaders who have had the greatest influence in the world, Simon Sinek discovered that they all think, act and communicate in the exact same way. It’s the complete opposite of what everyone else does.” So, what did Simon share or introduce?



“Because our biology complicates our ability to verbalize the real reasons why we make the decisions we do, we rationalize based on more tangible factors, like the design, or the service or the brand.”

Products with a clear sense of WHY give people a way to tell the outside world who they are and what they believe.”

“Companies that fail to communicate a sense of WHY force us to make decisions with only empirical evidence.”

Everything you say and everything you do has to prove what you believe.”

Why Leaders Should Read This Book? Great leaders have to constantly assess the WHY with themselves, their teams and every day company activities, especially those facing product management.

Starting with Why will explore and expose your leadership capabilities, and how you can inspire and discover the real meaning of your leadership.

Simon shared, Great leadership is not based solely on great operational ability. Leading is not the same as being a leader. Leading means that others are willing to follow you – not because they have to, not because they’re paid to, but because they want to.”

When you can couple the WHY with meaningful HOW and WHAT, I believe you will enjoy your role as a product management leader, contribute more value and elevate those who work for you.

If you want to see more of the WHY, before you get the book, you can hear Simon’s TEDx address here.

If you like the post, please share it with others and comments are always welcome. If you’d like to connect, I can be reached on Twitter at jim_holland or drop me an email at jholland[at]missioncreekpartners[dot]com.

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