While there’s never a shortage of ideas coming from within a company, massive amounts of outside influences and pressures from large customers, analysts, competitors and shifts in the markets compound and often stifle the innovation process.
In the past, companies have relied on conventional methods and while they are proven, they often come with opinions, gridlock and lack of clarity.
To bring a new view into innovation and fueling the products in your current portfolio, I was introduced to Innovation Games. With years of software product management leadership, Luke Hohmann has developed a unique alternative to innovating new products, infusing sales and marketing with the right positioning and developing understandable strategic plans.
Recently, I attended a facilitator’s workshop where I experienced the games firsthand and Luke’s knowledge and zeal for innovation. It was a fantastic experience and I’ve introduced this to several executives and product marketing teams. I found Remember the Future and Prune the Product Tree to be a great way to connect with customers, gain open and honest feedback and accelerate the innovation process.
If your product management or leadership team needs to infuse some life into its innovation process, I would highly recommend Innovation Games.
If you like the post, please comment. If you’d like to connect with me, I may be reached on Twitter at jim_holland or drop him an email at jholland[at]missioncreekpartners[dot]com.