I was contemplating 2010 and reflecting on the changes, growth, value and visibility that’s come to product management. If you think about it, there’s a large network of product management and product marketing professionals all collaborating, contributing or communicating with each other. I marvel at how we’ve connected via Twitter, LinkedIn, associations and product camps and the volumes of content that have been shared one tweet, blog post, discussion group or presentation at a time.
Will 2011 be the Year of Product Management?
I’m confident this year will be another year of learning, sharing and growing as a profession. While the current economic and business climate continues to mend, many companies have recognized or become more reliant on the discipline of product management.
What will make 2011 the Year of Product Management?
I believe there are several areas that will drive product management value and success this year. They include:
- Leadership – executives and companies are asking more of product management organizations. I believe it is a sanity check, business validation and release value for the company. We have to step forward this year and lead.
- Strategic Nature – Product Management has the opportunity to infuse its strategic nature and value. It’s our role and perhaps destiny to own and guide the strategy for a change.
- Market Authority – without evidence, companies will innovate and grow the business using gut instinct, epiphanies, inside out thinking and with limited market knowledge. Product management has to become or extend its market authority.
Going into a new year, it’s hard to believe I’ve been posting on the blog for one year. I am extremely grateful to those who have read, shared, commented and challenged some of my content.
Enjoy 2011 and may it be the Year of Product Management for you and your organization.